OxG — Carina Stoettner at Google in Hamburg

What happens when two of the biggest players in retail and technology — the Otto Group and Google — host a joint event on digital trends and marketing strategy? It turns out to be about more than technology. Above all, it’s about futures literacy.

The event featured a talk by Carina Stoettner, foresight expert, who set out how companies can think about the future systematically — beyond trends and short-term forecasts.

Five ways to think about the future: foresight in everyday business

Carina Stoettner presented five concrete ways for companies to build foresight methods into their daily work. Not just tools, but new patterns of thinking.