Keynote at the Bavarian Tourism Day 2025
The Bavarian Tourism Day 2025 was all about working together. Under the theme “From Talking to Doing: Cooperation as a Success Factor in Tourism”, one thing came through clearly: turning good ideas into lasting action only works collectively.
Carina Stoettner delivered the keynote, “Zeitenwende? A Society in Change,” inviting the audience to see change as an opportunity rather than a threat. The more complex our environment becomes, she argued, the more we need shared responsibility and new kinds of community.
The questions she explored:
➡️ Which social challenges do we have to overcome today in order to build a future worth living in?
➡️ What are the essential pillars of trust?
➡️ How can the “quiet majority” get louder — and why does that matter so much?
➡️ And how, in an age of AI and social media bubbles, do we get back to emphasizing what we have in common rather than what divides us?
Practical examples from Bavaria and beyond — Trans Bayerwald, the Übergangshaus Lübeck, the AzubiTopHotels and the Donaulimes museum network — showed vividly how cooperation works in practice and what it can achieve.
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Warm thanks to Barbara Radomski and the whole BayTM team for the invitation, to host Helena Felixberger for guiding the day with such charm — and to everyone who took part for the conversations along the way.
Photos: tourismus.bayern — Florian Trykowski
