{"id":347,"date":"2024-12-10T15:53:42","date_gmt":"2024-12-10T15:53:42","guid":{"rendered":"https:\/\/carina-stoettner.de\/?p=347"},"modified":"2025-12-29T15:05:55","modified_gmt":"2025-12-29T15:05:55","slug":"crx24-carina-stoettner-diskutiert-mit-otto-ceo-birken-ueber-kllima-transformation","status":"publish","type":"post","link":"https:\/\/carina-stoettner.de\/en\/carina-stoettner-otto-group-ceo-climate-transformation\/","title":{"rendered":"#CRX24: Carina St\u00f6ttner in conversation with Otto Group CEO Birken on climate transformation"},"content":{"rendered":"\r\n

On 24 September 2024, the Otto Group launched the second edition of its Corporate Responsibility Experience<\/strong><\/a> \u2014 #CRX24<\/strong> \u2014 with two high-profile panel discussions on one of the most pressing questions of our time: how can climate transformation succeed when climate fatigue and regulatory pressure are mounting?<\/strong><\/p>\r\n\r\n\r\n\r\n

Among the participants was Carina St\u00f6ttner<\/strong>. Alongside leading figures from business, civil society and the media, she explored how responsibility, motivation and optimism about the future can be brought together.<\/p>\r\n\r\n\r\n\r\n

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Carina St\u00f6ttner on the panel<\/figcaption><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n

“Climate transformation has to make economic sense” \u2014 Carina St\u00f6ttner on the panel<\/h3>\r\n\r\n\r\n\r\n

The first panel brought together:<\/p>\r\n\r\n\r\n\r\n

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  • Alexander Birken<\/strong>, CEO, Otto Group<\/li>\r\n\r\n\r\n\r\n
  • Carolin St\u00fcdemann<\/strong>, CEO, Viva con Agua<\/li>\r\n\r\n\r\n\r\n
  • Marina Beermann<\/strong>, Cociety foundation network<\/li>\r\n\r\n\r\n\r\n
  • Carina St\u00f6ttner<\/strong>, Themis Foresight<\/li>\r\n\r\n\r\n\r\n
  • Jens Schr\u00f6der<\/strong>, science journalist<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    Carina St\u00f6ttner made the case for developing new economic frameworks<\/strong> \u2014 going beyond regulation and incentive schemes alone.<\/p>\r\n\r\n\r\n\r\n

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    “We need a shared vision that brings people together rather than driving them apart. Climate transformation can’t be a project built on fear \u2014 it has to be one of design and perspective.”<\/em><\/p>\r\n\r\n\r\n\r\n\r\n

    She argued that economic and social sustainability need to be thought through together<\/strong> in order to avoid social tension<\/strong> and build long-term stability. Equally decisive, she said, is the work of building institutional bridges \u2014 between business, government and civil society \u2014 so that visions of the future can be designed and delivered collectively.<\/p>\r\n\r\n\r\n\r\n

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    The takeaway: the future needs collaboration \u2014 and new narratives<\/h3>\r\n\r\n\r\n\r\n

    #CRX24 made one thing clear: climate transformation is about more than technology and regulation<\/strong> \u2014 it’s a cultural and communicative project too. Positive visions of the future, honest dialogue and cross-sector alliances are what it takes to counter climate fatigue<\/strong> and embed sustainable strategy meaningfully inside companies.<\/p>\r\n\r\n\r\n\r\n

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    Carina St\u00f6ttner \u2014 futurist and keynote speaker on sustainability, transformation and futures literacy<\/strong><\/p>\r\n\r\n\r\n\r\n