{"id":484,"date":"2025-07-09T07:31:22","date_gmt":"2025-07-09T07:31:22","guid":{"rendered":"https:\/\/carina-stoettner.de\/?p=484"},"modified":"2025-07-09T07:32:53","modified_gmt":"2025-07-09T07:32:53","slug":"industrieszenarien-innovation-warum-zukunftsdenken-zur-strategischen-notwendigkeit-wird","status":"publish","type":"post","link":"https:\/\/carina-stoettner.de\/en\/industry-scenarios-innovation-strategic-necessity\/","title":{"rendered":"Industry Scenarios and Innovation: Why Thinking Ahead Has Become a Strategic Necessity"},"content":{"rendered":"\r\n

Industry scenarios and innovation: why thinking ahead has become a strategic necessity<\/strong><\/p>\r\n\r\n\r\n\r\n

One thinking error persists stubbornly across many established industries: the assumption that things will somehow carry on as they always have. This normalcy bias<\/em> is one of the biggest brakes on innovation we have. Companies that don’t actively push back against it risk sleeping through disruptive change.<\/p>\r\n\r\n\r\n\r\n

Industry scenarios as a strategic early warning system<\/strong><\/p>\r\n\r\n\r\n\r\n

Which is exactly why scenarios for the future of an industry<\/strong> are a crucial part of strategic innovation work. They make potential paths visible \u2014 and reveal early on which kinds of innovation each scenario calls for<\/strong>. Digital business models, circular production, resilient supply chains: thinking through the future of your own sector lets you prepare innovation deliberately rather than simply react.<\/p>\r\n\r\n\r\n\r\n

Four scenarios, four directions for innovation<\/strong><\/p>\r\n\r\n\r\n\r\n

At the launch of Innovation for Growth<\/em> at IPAI in Heilbronn, I presented four industry scenarios showing how the conditions around us are shifting \u2014 and which innovation strategies answer each of them.<\/p>\r\n\r\n\r\n\r\n

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Panel discussion at the launch of Innovation for Growth<\/em>. Carina Stoettner with Prof. Guido H. Baltes, Christine Gr\u00fcbel, Dr. Lysander Wei\u00df and Philipp Dehn.<\/figcaption><\/figure>\r\n\r\n\r\n\r\n
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The authors of Innovation for Growth<\/em>: Christine Gr\u00fcbel, Dr. Lysander Wei\u00df, Lucas Sauberschwarz and Prof. Tomas Smetana.<\/figcaption><\/figure>\r\n\r\n\r\n\r\n
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The discussion that followed with invited guests.<\/figcaption><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n

Foresight + innovation = futures literacy<\/strong><\/p>\r\n\r\n\r\n\r\n

The key lies in connecting foresight with innovation<\/strong>. Building decisions on well-grounded assumptions about the future means deploying resources more precisely, calculating innovation risk more accurately and creating real competitive advantage. That’s what makes a company fit for what’s ahead.<\/p>\r\n\r\n\r\n\r\n

A case in point: ebm-papst and Tomas Smetana<\/strong><\/p>\r\n\r\n\r\n\r\n

ebm-papst<\/em>, under Prof. Tomas Smetana<\/strong>, is a striking example of how to restructure not just operationally but structurally. Through strategic innovation the company has managed to question its own field of business and develop it into something built to last \u2014 starting from a clear picture of the future and a willingness to leave old patterns behind<\/strong>.<\/p>\r\n\r\n\r\n\r\n

At the event in Heilbronn I was struck by how openly ebm-papst discusses its own business model \u2014 and by the nerve it takes to follow new thinking through.<\/p>\r\n\r\n\r\n\r\n

Transformation starts in the mind<\/strong><\/p>\r\n\r\n\r\n\r\n

The conversations that evening confirmed something again: being ready for the future isn’t a question of technology alone. It starts with the capacity to question yourself, to make bold decisions \u2014 and to orient toward the markets that are coming.<\/p>\r\n\r\n\r\n\r\n

My thanks to Tomas Smetana, Lucas Sauberschwarz, Christine Gr\u00fcbel, Dr. Lysander Wei\u00df, Guido H. Baltes and Philipp Dehn for the stimulating conversations and ideas. Innovation for Growth<\/em> is a real invitation to shift perspective \u2014 and a case for thinking in futures.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Industrieszenarien zeigen, wie sich M\u00e4rkte ver\u00e4ndern. Strategische Innovation braucht Foresight, um fr\u00fchzeitig Zukunftschancen zu erkennen und die Wettbewerbsf\u00e4higkeit zu sichern.<\/p>\n","protected":false},"author":1,"featured_media":485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,3],"tags":[21,25,20,22,19,10,23,18,26,24,17],"class_list":["post-484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-rede","tag-ebm-papst","tag-event","tag-foresight","tag-industrie","tag-innovation","tag-keynote","tag-kuehlung","tag-panel","tag-speaker","tag-ventilatoren","tag-zukunft"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t